A hint of a classic French style

Le Coq Sportif has a longstanding history in the world of soccer, with a deep connection to the sport that dates back to its early years. Le Coq Sportif was founded in 1882 by Émile Camuset in Romilly-sur-Seine, France. Initially, the brand focused on producing sports clothing and footwear for a variety of sports. Le Coq Sportif gained prominence in the soccer world in the 1950s and 1960s. The brand started producing soccer jerseys and became associated with several football clubs. Notably, Le Coq Sportif supplied jerseys for the French national football team during their successful campaign in the 1982 FIFA World Cup.





One of the brand's most significant partnerships was with AS Saint-Étienne, a French football club. During the 1970s, Le Coq Sportif provided kits for AS Saint-Étienne during a period of domestic success, including multiple league titles. Le Coq Sportif also has a historic association with the French national football team. The brand supplied jerseys for the French team during several important tournaments, including the aforementioned 1982 World Cup and later editions.





Over the years, Le Coq Sportif went through changes in ownership and business strategy. There were periods when the brand faced financial challenges, impacting its presence in the market. However, Le Coq Sportif has experienced revivals and rebranding efforts, maintaining its connection to soccer.