Makers of Danish Dynamite

Hummel was founded in 1923 by the Messmer family in Hamburg, Germany. The brand initially focused on producing footwear for various sports, including soccer.

In 1956, Hummel moved its headquarters to Denmark, where it continued to expand its range of sports equipment and apparel. Hummel gained recognition in the soccer world during the 1970s and 1980s. The brand became known for its innovative and stylish soccer kits, including those worn by prominent clubs and national teams. One of the notable collaborations was with the Denmark national football team during the 1980s. The distinctive Hummel-designed kits became iconic, especially during the Danish national team's successful campaign in the 1992 UEFA European Championship.

Hummel's soccer jerseys are often associated with a retro and nostalgic aesthetic. The brand has gained a following not only for its technical sportswear but also for its cultural impact in the fashion and lifestyle scenes. In 2019, Hummel made a return to the English Premier League by signing a partnership with Charlton Athletic, marking a significant move back into top-tier professional football.