Carving its niche.

Capelli Sport was founded in 2011 by George Altirs. The company is based in New York, and its founder has a background in the fashion and apparel industry. Capelli Sport entered the team sports market, focusing on providing high-quality sports apparel and equipment. The brand has a particular emphasis on soccer but has expanded its presence in other sports as well. Capelli Sport distinguishes itself by offering a more boutique and specialized approach compared to larger sportswear brands. The brand caters to a niche market, aiming to provide unique and customized solutions for teams and athletes. While Capelli Sport may not have the same level of global recognition as some more established sportswear brands, it has carved a niche for itself, especially in the soccer community. The brand's focus on customization and partnerships with soccer teams have contributed to its visibility within the sports industry.